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Competitive intelligence

Analysis and use of business information.

It is clear that in most companies “information needs for decision-making” are not effectively covered by standard management systems, where information is often handled in a scantly computerised manner with high preparation costs and response times well above those required.This situation compels many companies to be increasingly competitive, adapting their resources to work more efficiently and applying “competitive intelligence” to the day-to-day management of their business.

“Competitive intelligence” is a business tool that interrelates and/or co-relates internal knowledge and information about your company with data from the market setting to transform said data into opportunities to help you achieve the agility needed for “making strategic and operational decisions on day-to-day affairs”, obtaining competitive advantages and strengthening the company's capacities.

How we can help you

  • Helping you to analyse market trends.
  • Analysing competitors' and clients' behaviour and the operation of the environment.
  • Comparing the key dimensions of your company with those existing on the market.
  • Reviewing the reputation of your business or products on digital environments and networks.
  • Defining the strategies best adapted to the market reality.
  • Cooperating with you to anticipate competitors.


David Martínez
Managing Partner of the Advisory Department
   +34 93 415 88 77